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SUCCESSION PLAN CONCLUDES WITH

KEEVILL AS COLOUR'S MAJORITY OWNER AND CEO

Chris Keevill - President, CEO of Colour

Chris Keevill

President and CEO, Colour

 

Atlantic Canadian marketing and communications firm Colour has a new majority shareholder.  Earlier this year, Colour president Chris Keevill acquired a majority stake from the agency’s founder Steve Parker.

“When Chris Keevill joined Colour as senior vice president in 2002, it soon became clear that he had the drive, talent and leadership skills to lead this firm on a path to growth,” said Parker, who founded the agency in 1977 as Corporate Communications Limited.  “Chris Keevill is an exceptional strategist and advisor who prepared himself thoroughly for this role, just as he does for Colour’s clients.  Chris, Rob Batherson and the management team are taking Colour to the next level and I will continue to work with them in this regard, along with my commitments as chair and owner of Blue Ocean Contact Centers and chief executive officer of CCL Group.”

As part of the transaction, Keevill also becomes Colour’s chief executive officer.  In 2005, Parker named Keevill president of the firm.  Before joining Colour, Chris was President at Aliant Broadband, President of the e-marketing company FloNetwork in Toronto, and President of New North Media, a Bell Canada company. Keevill holds a Bachelor of Business Administration from Acadia University and a Master’s of Business Administration from the University of Western Ontario’s Ivey School of Business.  Keevill continues the Colour tradition of community service as a governor of the Atlantic Provinces Economic Council, as well as through his past work as chair of the board of directors of United Way of Halifax and chair of Canoe 09, the International Canoe Federation’s world canoe kayak championships, which took place last summer on Dartmouth’s Lake Banook.

“I would like to thank Steve for showing confidence in me as we developed this succession plan together,” said Keevill.  “He is a great mentor and friend and I am delighted he will continue to be involved in helping many of Colour’s key clients.” 

In recent months, a number of new clients have come to work with Colour, including Acadia University, Royal LePage Atlantic, Kids Help Phone, Discovery Centre, the Halifax Rainmen, Enterprise Holdings Incorporated, Trade Centre Limited and the Lung Association of Nova Scotia.  They join such longstanding and valued clients as Nova Scotia Tourism, Killam Properties, Pharmasave Atlantic, Fortis, Stewart McKelvey, Exxon Mobil Canada, Emera, Atlantic Lottery Corporation, Communications New Brunswick, Nova Scotia Community College, Dalhousie Department of Psychiatry, IWK Health Centre Foundation and Nova Scotia Liquor Corporation.

Colour will maintain a long-term commitment to membership in CCL Group, sharing finance, accounting, purchasing, facilities and IT services with Blue Ocean Contact Centers.

In addition to Keevill and Parker, Colour’s remaining minority shareholder is Rob Batherson, senior vice president, public affairs.  Keevill, Batherson, Larry MacEachern, senior vice president, marketing, David Hawkins, president of Colour New Brunswick, and Sean Charters, vice president, Colour Newfoundland and Labrador, comprise the five managing partners responsible of the firm.

For more information on Colour's work, visit the Colour website.

 
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