As a keenly involved corporate citizen, Blue Ocean is using social media, with Stephanie Pelley at helm, to stay current and connected to their communities – and sometimes it turns out that that in itself is headline news.

Stephanie, Blue Ocean’s resident tweeter, has an eye for a great photograph and a gift for a cool tweet.  Stephanie’s social media smarts have been a great asset to Blue Ocean from nurturing the company’s culture and promoting the brand, to supporting recruiting campaigns. Stephanie’s “see it, tweet it” instincts landed her work in the spotlight over the weekend.

Stephanie was hanging out with friends on the weekend when a glow on the horizon caught her eye. It took just a second to register that she was looking at a fire somewhere on the Dalhousie University campus – and Stephanie’s first instinct as a savvy social media-user was to grab her camera and Blackberry – then shoot and tweet.  Stephanie sent out the impressive photo of the fire (which damaged Dal’s Life Science Building and caused widespread system outages on campus, but thankfully resulted in no injuries) from her Twitter account and later posted it to Blue Ocean’s Facebook page. Within minutes of the original tweet, Stephanie’s picture had spread and the media came calling. By morning, Stephanie’s photo was accompanying stories from CBC News, Global Maritime News, Haligonia.ca, the Chronicle Herald and even Dal News.